Event Marketing Facts & Myths

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Numbers below are broken down into hourly register rings to take in $312.000 yearly for hosting 3 events per week. 

Events 4 hours

Anothers words more than 1/4 quarter if a million dollars generated by events. 

• Expected added revenue per event $2,000, per week.

•  Above current nightly sales draw. 

• Three events per week per Year. Equals 156 events.

• $2,000 times 156 events equals $312,000 expected sales revenue in a year.

• $78,000 estimated faciltiy and labor cost. (on low end)

• Not including entertianment cost

• Actual required sales needed to aquire $312,000 will be $390,000. We added estimated facilty and labor cost of $78,000 only. 

• Divide $390,000 by 165 events equals $2,500.00. That is the amount needed to ring in a four hour period per night, per event. 

• You must ring $625.00 per hour in a 4 hour period. Large tasks to accomplish all three nights weekly and for a year long run.

• $43.00 per night is the national average a guest spends before any venue cost are deducted. this is on the high side and wishful thinking. 

• After operational cost the profit per client per night is $23.00

• To ring $2,500 proift you need 109 guests to spend at least $43.00 at the event. Long shot!

• Need 109 guests and then having them spend the top tier amount of cash per visit is unrealisitic. But let's continue.

• Social influncers can add to cost but not included with this estimate can add up to $10,000 plus to this estimate. They are needed don't fool yourself! 

You need to ring up  $390,000 in sales throughout the year to get a ROI of $312,000.

Without entertainment and soical influncer cost. 

Each event will have to ring $2,500.

We all know this is moslty non obtainable.

All owners want to generate on the average an extra $6,000 per week minumum in sales. This gives you an ideal of numbers needed.

Of course top flight - large draw entertainment can make that $6,000 in one event. 

Think should I struggle with 3 events weekly or 1 great event. Kind of a no brainer. 

Events need to be outstanding value and even more outstanding entertainment to pull in the amount of guests needed to succed.